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The Sturgis Motorcycle Rally is one of the world's oldest and largest motorcycle gatherings, offering incredible riding, exhibitors, motorcycle shows, demo rides, racing, concerts, and much more. Find out why this international phenomenon draws motorcycle legends, superstars, and hundreds of thousands of enthusiasts each year and is listed as one of the 1,000 Places to See Before You Die.

Get ready for the world’s biggest biker party! August 3, 2015 marks the 75th anniversary of the Sturgis Motorcycle Rally. From its first bikers bash back in 1938, Sturgis rally has come a long way for bikers to show off their stunts, participate in races and enjoy music and concerts. The largest motorcycle rally in the world is held every year with exceptions during the World War II at Sturgis, South Dakota and is expected to bring around 1 million party seeking bikers this year. Although the rally runs for officially seven days in the first week of august, bikers from all over the world come to the sleepy town of Sturgis two weeks before the official program and continue to party even after the rally has concluded.

Sturgis has a population of around 6700 residents. But at the time of the rally the whole community steps up and plans for the biggest bash of the bikers. The citizens of the Sturgis open their arms, homes and business for the visitors and show them the importance of hospitality, cooperation and friendship. The locals plan all year and host countless food and souvenir stalls and shops that offer the visitors everything you need to dress up yourself and your bike.

Many individuals and groups enjoy day tours on the roads of the Black Hills national forest. The rides around the forest are breathtaking and can take you to beautiful destinations like Custer state park, crazy horse memorial, bear butter state park, Mount Rushmore National Memorial, and Devil’s Tower National Memorial. The riders can also contribute to a good cause and join the 13th annual mayor’s race where they will have a chance to race and enjoy a luncheon with the mayor of Sturgis. The participants are also gifted a souvenir pack by the mayor which includes some collectibles of the annual race.

Sturgis rally also hosts concerts that allow bike enthusiasts to party all night. The live concerts play every night during the rally and feature some of the hottest local and international bands that you will have a hard time deciding which one to attend.
There are a many hotels in and around Sturgis that can provide accommodation for the bikers. But the demand for lodging is so overwhelming at the time of the rally that many locals put up their own accommodation businesses to provide the visitors a room to stay. The Black Hills area also opens its door to the tourists. There are numerous bed and breakfast, cabins, rental homes, and even campgrounds that the visitors can choose to stay and rest after a tiring day at the rally.

Sturgis is a great place to sell biker and novelty merchandise.
Check out all of our biker jewelry, novelties, biker rings, patches and flags.

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