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some information on rallies
For many years the city has been in a licensing agreement with a community non-profit, Sturgis Motorcycle Rally, Inc., and its predecessor-in-interest, the Sturgis Area Chamber of Commerce, that generates millions of dollars in royalties and sponsorship dollars. In 2012 the City Council reaffirmed this relationship through a unanimous proclamation.
The City of Sturgis has calculated that the Rally brings over $800 million to South Dakota annually. The City of Sturgis earned almost $270,000 in 2011 from selling event guides and sponsorships. The rally makes up 95% of the city's annual revenue.
There were 405 individuals jailed at the 2004 rally, and approximately $250,000 worth of motorcycles stolen annually. Rally-goers are a mix of white-collar and blue-collar workers and are generally welcomed as an important source of income for Sturgis and surrounding areas. The rally turns local roads into "parking lots", and draws local law enforcement away from routine patrols.
The Lakota Indian tribe in coalition with other tribes has protested the large amount of alcohol distributed at the event so close to the sacred Bear Butte, but also acknowledged that income from the event was important to the region and also benefits some members of the tribes.
Many attendees of the Sturgis Rally have families, bring their children and drive trailers and campers to the rally, and ride their motorcycles just the last few miles. The director of the rally estimated in 2005 that less than half the attendees actually rode there. Shipping companies transport thousands of motorcycles to Sturgis for attendees who arrive via airline.
The Black Hills Run is a route favored by motorcycle riders, across the Black Hills from Deadwood to Custer State Park, South Dakota. It reached the height of its popularity between 1939 and 1941. The popularity of the Sturgis Motorcycle Rally attracted additional attention to the route in recent years. The pine forested mountains of the Black Hills make for a unique scenic motorcycle ride
In 1997, the crew from the COPS television series attended the rally, as well as Dennis Rodman. From 1996 to 1999, World Championship Wrestling held a pay-per-view event called Road Wild (Hog Wild for the 1996 event).
Annual television coverage of the festival by the VH1 Classic network includes interviews and performances as well as rock music videos. The rally was featured in 2005 as part of the ESPN SportsCenter promotion 50 States in 50 Days.
Starting in 2009 an American reality television series began airing on the truTV network: Full Throttle Saloon, showing the inner operations at the world's largest biker bar just prior to the rally opening and for the duration of the rally each year.
Sturgis was also featured on "American Pickers" Season 4, Episode 6, "What Happens In Sturgis...". Originally aired January 2, 2012 on the History Channel. ". . .When Mike tells Frank let's pack up for a trip to South Dakota, Frank says he can't. He's secretly going to his 30th annual trip to the legendary Sturgis motorcycle rally, but says he'll cover the shop. . .". Sturgis has also been featured in the TV Show Pawn Stars in which Richard Harrison, Corey Harrison visit Sturgis with Chumlee Russell on his birthday.
Some of the top places for bikers to ride
The Best Routes
1. The Three Sisters (AKA The Twisted Sisters)- Ranch Roads 335, 336,337a Texas
2. Deal's Gap (AKA "The Dragon" or "Tail of the Dragon") North Carolina, Tennessee
3. Cherohala Skyway North Carolina, Tennessee
4. Blue Ridge Parkway North Carolina, Virginia
5. Beartooth Pass Montana, Wyoming
6. San Juan Mountain Skyway Colorado
7. Tunnel of Trees Road Michigan
8. Twisty Road - Next 140 miles!!! (California Route 36) California
9. The Ohio Cousin of the "Tail of the Dragon" Ohio
10. Arkansas Pig Trail - Arkansas 23 Arkansas
11. The Hellbender 28 North Carolina
12. The Triple Nickel - Route 555 Ohio
13. Skyline Drive Virginia
14. Pacific Coast Cruise; Hwy 1 California
15. Coronado Trail Arizona
16. Georgia's Dragon - The Suches Loop Georgia
17. The Walden Loop (courtesy of Greeley HD&Yamaha) Colorado
18. Natchez Trace Parkway Alabama, Mississippi, Tennessee
19. Going-To-The-Sun Road Montana
20. Central Hills Loop South Dakota
21. Highway 20 Washington Pass Washington
22. Push Mountain Road Arkansas
23. The Palomar Mountain Loop California
24. Talimena National Scenic Byway Arkansas, Oklahoma
25. Mexican Hat to Bryce Canyon Utah
26. "The Snake" - Hwy 421 & 34 Tennessee
27. The Lolo Pass Idaho
28. Red River & Nada Tunnel Kentucky
29. Mountain Meander - Upper Slice of Route 28 North Carolina
30. Grand Army of the Republic Highway - Route 6 (PA) Pennsylvania
31. The Grand Staircase-Escalante National Monument tour Utah
32. Chief Joseph Scenic Highway-Bighorn Mountains Wyoming
33. Shiner's Run North Carolina
34. Twisty Redwood Ride California
35. The Black Canyon Run Colorado
36. The Extended Suches Loop Georgia
37. Rattlesnake Pass to Wallowa Lake Washington, Idaho
38. Unaweep Tabeguache Scenic Road - CO 141 Colorado
39. The Copperhead Loop North Carolina
40. Peak to Peak Highway Colorado
41. Poncha Springs Loop Colorado
42. The Crawford-Perry Co. River Loop Indiana
43. The Incredible North Shore Tour Minnesota
44. The Waterfall Byway Along the Cullasaja River Gorge North Carolina
45. US 250 Virginia, West Virginia
46. Michigan's Central Lake Michigan Scenic Tour Michigan
47. Triple State Mississippi River Run (MN, IA, WI) Wisconsin, Minnesota, Iowa
48. The Arkansas Dragon - Hwy 123 Arkansas
49. Highway 74 - Hemet to Indian Wells California
50. The "High 5" to Mt. Evans Colorado
51. The Idaho/Montana Scenic Triangle Loop Idaho, Montana
52. Big Lick Ride/Ohio River hugging loop Indiana, Kentucky
53. The Shelburne Falls Loop Massachusetts
54. Nothern MA and Southern NH Ramble Massachusetts, New Hampshire
55. Catskill Preserve New York
56. Lincoln Highway Pennsylvania
57. Big Horn Mountain loop Wyoming
58. US-33 through the Shenandoah valley West Virginia
59. US 221 - Independence, VA to Boone, NC North Carolina, Virginia
60. Hwy 16 from the Pig Trail to Scenic 7 Arkansas
62. Custer State Park Wildlife Loop Road United States, South Dakota
63. Ozark Highlands Scenic Byway Arkansas
64. The Lost Highway 58 - Bakersfield to San Luis Opisbo California
65. Sonora Pass California
66. Yuba River Ride; Hallelujah Junction to Emigrant Gap California
67. Highway 77 to Colorado's Mini Devil's Tower Colorado
68. US Hwy 17 - Darien to Cumberland Island Georgia
69. Salmon River/River of No Return Idaho
70. Mt. Carroll to Elizabeth Illinois
71. The Wonderful 141 Montana
72. The Road to Timberon New Mexico
73. Trail of the Mountain Spirits Byway (Big Loop for the locals) New Mexico
74. The Cherokee Run North Carolina
75. Blue Mountain Scenic Byway Oregon
76. PA Route 44 Pennsylvania
77. 16 A to and thru Custer State Park South Dakota
78. Natchez Trace Escape - Route 99 Tennessee
79. Woodbridge, VA to Seneca Rocks, WV and Back Virginia
80. The Klickitat Loop Washington
81. Mt Rainer Ramble Washington
82. Southeastern West Virginia - Peterstown to Sweet Springs Virginia, West Virginia
83. Caliente to Kernville on County Rd 483 California
84. NC Hwy 261- Roan Mountain Road North Carolina, Tennessee
85. Antlers, Oklahoma North Oklahoma
86. Kickapoo river valley Wisconsin
87. The Outstanding PA191 Pennsylvania
88. Acadia National Park - Bar Harbor Loop United States, Maine
89. Independence Pass (State Route 82) Colorado
90. The Ozello Trail Ride Florida
91. Elizabeth Scales Mound Road Illinois
92. Ohio River View With Curves Tour Kentucky
93. Cascade to Holter Lake along the Missouri River Montana
94. Beaufort Scenery South Carolina
95. Caesars Head South Carolina
96. Whistle Stop Route - Route 269 Tennessee
97. Cedar Creek Rd. to the "Harley in the sky" Tennessee
98. Highway 66 Tennessee
99. Heber to Hannah & the Wolf Creek Pass Loop Utah
100. Mt. Nebo Loop Road Run Utah
Biker novelties are great selling items
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